Thailand is promoting digital industry to achieve the next stage in its economic growth. Key themes for the creation of an economy driven by digital technologies are innovation, productivity and service business, and the country is accelerating efforts to achieve sustainable growth based on advanced industry and high-added-value. Competition in the Thai market is intensifying as a result of changes in business conditions and diversification of needs. Comprehensive marketing strategies, including people and workplace environments that can create high-added-value, are becoming more and more important. 

 

Based on expertise accumulated by Toppan in addressing similar conditions in the Japanese market, Toppan Thailand will offer marketing solutions that fuse real world media with digital technologies to enhance value for Japanese and local companies growing their businesses in the Thai and ASEAN markets. Services will include sales promotion solutions employing digital signage and other leading-edge techniques, as well as space communication that uses digital ID authentication and IoT technologies to support the creation of smart offices and factories.

 

“We are very excited to launch a new company in Thailand,” said Makoto Arai, Senior Managing Executive Officer of Toppan’s Information & Communication business. “As a leading economy in Southeast Asia, Thailand presents a hugely promising and appealing market. We look forward to leveraging our extensive track record in the Japanese market to enable Toppan Thailand to offer sophisticated marketing solutions to customers in ASEAN countries. Beyond marketing, this will complement our existing folding carton, flexible and plastic packaging businesses in the region, and help to expand our security solutions, BPO, and tourism-related businesses, including cultural asset-based digital archiving and VR content.”