
Tokyo – September 9, 2024 – TOPPAN Digital Inc. (TOPPAN Digital), a TOPPAN Group company and wholly owned subsidiary of TOPPAN Holdings Inc. (TYO: 7911), will participate in LUXE PACK Monaco 2024, the premier trade show for luxury packaging, from September 30 to October 2.
TOPPAN Digital has taken part in LUXE PACK Monaco every year since 2019, showcasing its high-security NFC tags (authenticity verification/opening detection) and solutions based on its ID authentication platform and other technologies. This year the TOPPAN booth will focus on cosmetics, featuring a lineup of digital solutions addressing the challenges faced by the luxury cosmetics industry, such as achieving both brand differentiation and labor-saving as well as enhancing customer service.
Background
The cosmetics sector is seeing intense competition due to the entry of new brands and players from other industries. This is prompting an even greater need for companies to create unique brand stories and value to drive differentiation. As tools that can influence consumers’ purchasing decisions, packaging that accentuates a product’s appeal and solutions that generate customer touchpoints for the brand story are in demand. At the same time, brands are having to create new customer touchpoints and enhance customer service while reducing the number of staff for store operations due to a shortage of human resources and increases in personnel costs.
TOPPAN Digital is addressing these challenges by harnessing NFC-tag-enabled solutions to facilitate enhanced customer service through brand differentiation and labor-saving. At LUXE PACK Monaco, TOPPAN Digital aims to consolidate its position in the high-end cosmetics industry by showcasing wide-ranging offerings that drive solutions to the challenges faced by the European luxury sector.
Main solutions on show
TOPPAN Digital will present solutions that enable both brand differentiation and labor-saving as well as enhancing customer service.
・Solutions for stores

© TOPPAN Digital Inc.
・NFC tags with LEDs for cosmetics packaging

© TOPPAN Digital Inc.
・Smart packages with integrated NFC functions

© TOPPAN Digital Inc.
・Product ID authentication platform

About LUXE PACK Monaco 2024
Dates: September 30 to October 2
Venue: Grimaldi Forum Monaco (Principality of Monaco)
Organizer: Luxe Pack (Headquarters: Oyonnax, France)
Official website: https://www.luxepackmonaco.com/en/
TOPPAN booth: RD13BIS
About the TOPPAN Group
Established in Tokyo in 1900, the TOPPAN Group is a leading and diversified global provider committed to delivering sustainable, integrated solutions in fields including printing, communications, security, packaging, décor materials, electronics, and digital transformation. The TOPPAN Group’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges of every business sector and society and contribute to the achievement of shared sustainability goals.
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