Tokyo – March 28, 2025 – TOPPAN Holdings Inc. (TYO: 7911) (TOPPAN Holdings) is sponsoring the thematic project Signature Pavilions¹ Live Earth Journey,² produced by Shoji Kawamori (theme: Totality of Life), and Better Co-Being,³ produced by Hiroaki Miyata (theme: Resonance of Lives), at Expo 2025 Osaka, Kansai, Japan (Expo 2025).

For the two pavilions that it is sponsoring, the TOPPAN Group has produced virtual pavilions within Virtual Expo~Yumeshima Islands in the Sky~,⁴ the virtual site of Expo 2025. The Virtual Expo can be accessed free of charge via smartphones, tablets, PCs, and VR goggles.

About the “Live Earth Journey in Virtual” Pavilion

Users can enjoy a virtual experience of various forms of life and the relationships between them and intuitively feel “a miracle living now and here together.” 

・A virtual version of the INOCHI-DAMA designed by Shoji Kawamori

The INOCHI-DAMA (sphere of life)⁵ is an original object designed by Shoji Kawamori as “a symbol of combined and transformed biodiversity.” The INOCHI-DAMA installed as a 3.5-meter monument in the physical pavilion appears as a 70-meter-tall object in the virtual space. Transforming into various living things, visitors can walk around the huge INOCHI-DAMA made of diverse forms of life and dive into its interior from above. This allows them to enjoy a Live Earth Experience unique to the virtual space, jumping into the world inside the sphere in a way that is not possible in the real world.

・Deep inside the INOCHI-DAMA—Exploring unknown worlds

The adventure continues inside the INOCHI-DAMA. Visitors encounter a wide variety of life inside the sphere as they experience skydiving from its top. Finally, they step down onto the ground and into the world of fungal filaments in the earth.

・About the Live Earth Journey Signature Pavilion

Thematic project: Totality of Life
Producer: Shoji Kawamori (animation director, mecha designer, vision creator)

TOPPAN Holdings is sponsoring the pavilion as a Gold Partner and providing a large, four-meter LED vision wall for the pavilion’s “The Window of the Universe” display as well as some of the visual content shown on it. TOPPAN Holdings is also producing the Live Earth Journey virtual pavilion.

About the Better Co-Being Virtual Pavilion

Web3 technologies are used to propose a new way to preserve memories for a wide range of visitors.

・Better Co-Being Journal to connect the memories of visitors

To achieve a new way of preserving memories, visitors to the pavilion are able to upload photos they have taken at the venue to a special website and create their own “Better Co-Being Journal” with collages including stamps and text. The journals created can be submitted for display in the Gallery in the virtual space. SBTs⁶ are added to these images so that visitors can preserve memories in the form of their own original data.

・Gate, Galaxy, and Gallery virtual spaces

Gate is an entrance where the “Diverse Sphere”—representing the bright future of society brought about by the resonance of diverse lives—floats in the air. Galaxy and Gallery have been created as spaces of resonance, with Galaxy displaying a journal bringing together the thoughts of the pavilion’s producer, Hiroaki Miyata, and all of its sponsoring companies, and the Gallery displaying selected Better Co-Being Journals created by visitors.


From top, the Gate, Galaxy, and Gallery virtual spaces

・Points and gifts available to users of the EXPO2025 Digital Wallet

Better Co-Being is linked to the EXPO2025 Digital Wallet. Visitors can receive 30,000 exp for the MYAKU-MYAKU Rewards Program⁷ by creating a Better Co-Being Journal and adding an SBT to it. In addition, 10 visitors who submit their journal for display in the virtual pavilion will receive gifts in a planned prize draw. (Submissions received from April 3 to June 13, 2025)

・About the Better Co-Being Signature Pavilion

Thematic project: Resonance of Lives
Producer: Hiroaki Miyata (Professor, School of Medicine, Keio University

TOPPAN Holdings is sponsoring the pavilion as a Bronze Partner and providing the Better Co-Being Journal as a new way of creating memories using Web3 technologies in the virtual pavilion. TOPPAN Holdings is also producing the Better Co-Being virtual pavilion.

TOPPAN Holdings’ Sponsorship of Expo 2025

In addition to contributing to the Future Society Showcase Project at Expo 2025 through the Automatic Translation System as part of the Digital Expo, TOPPAN Holdings is sponsoring two of the thematic project Signature Pavilions—Live Earth Journey (theme: Totality of Life), produced by Shoji Kawamori, and Better Co-Being (theme: Resonance of Lives), produced by Hiroaki Miyata. TOPPAN Holdings is also sponsoring the Zero Gravity Art installation that enables visitors to experience the “birth of life” and the “future of life,” a permanent exhibit in the Future Life Expo / Future Life Experience of the Future Society Showcase Project.

About the TOPPAN Group

Established in Tokyo in 1900, the TOPPAN Group is a leading and diversified global provider committed to delivering sustainable, integrated solutions in fields including printing, communications, security, packaging, décor materials, electronics, and digital transformation. The TOPPAN Group’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges of every business sector and society and contribute to the achievement of shared sustainability goals.
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