Tokyo – January 27, 2026 – TOPPAN Digital Inc. (TOPPAN Digital), a TOPPAN Group company and wholly owned subsidiary of TOPPAN Holdings Inc. (TYO: 7911), will take part in Paris Packaging Week 2026, one of Europe’s leading international luxury packaging events, which will be held on February 5 and 6.

TOPPAN Digital will participate in the PLD area, presenting digital solutions focused on the challenges faced by the luxury beverage, fragrance, and beauty industries.

TOPPAN Digital has built up a strong track record in utilizing secure NFC tags and ID authentication platforms to offer IoT solutions to the European luxury sector. At Paris Packaging Week, TOPPAN Digital will showcase solutions to challenges such as a lack of visibility across supply chains, the damage caused by imitation goods, and the need to respond to rapidly shifting trends, all of which are areas of particular concern for the luxury beverage, fragrance, and beauty sectors. Offerings on show will include NFC tags with opening detection and authenticity verification functions, a platform that facilitates measures such as traceability management, and solutions that boost customer engagement.

In the Talks area, Gregoire Fremiot, CEO of TOPPAN Group ID authentication platform provider Selinko, will take to the stage with representatives from luxury beauty groups for a panel discussion on how connected packaging can be leveraged to scale up AI and data utilization. Diverse sectors are pushing forward with the introduction of AI technology, but the keys to effective utilization in streamlining business processes will be optimal data gathering and integration. NFC tags with unique identifiers, meanwhile, facilitate data collection across the entire product life cycle, meaning that they play a vital role in the application and use of AI technologies. The panel discussion will explore the expanding potential of digital solutions when AI is employed in conjunction with packages incorporating NFC.  

Background and Objectives

Products such as luxury wines and spirits enjoy enduring value, but their premium status means they are increasingly the target of illicit practices, such as counterfeit distribution and fraudulent refilling. Brands therefore need to adopt measures that protect product quality and the integrity of the brand from the risks of imitation goods. Gray market diversion that bypasses legitimate distribution channels also presents a significant problem, creating a compelling industry-wide need for systems that enable stringent management at the individual item level, treating each product as a unique entity.

TOPPAN Digital’s end-to-end solutions combine secure NFC tags and ID authentication platforms to address these multifaceted challenges. NFC tags with an opening detection function prevent fraudulent refilling, while ID authentication provides consumers with the reassurance of being able to confirm with their smartphone that a product is genuine.

Main Solutions on Show

1) NFC solutions with opening detection function for luxury beverages and fragrances

NFC tags with an opening detection function harness the TOPPAN Group’s NFC technologies to deliver a solution for detecting when a package has been opened. Tags can be integrated into the product itself without compromising the appearance of the package, making them ideal for the wine and spirits sector, where design quality is crucial. The NFC tag’s circuit breaks if an attempt is made to remove the product, changing the status of the package to “opened” and preventing tampering with the tag. Consumers can also confirm certificates of authenticity by simply scanning with a smartphone, and unique brand experiences can be created by delivering different content to consumers before and after opening. 

2) Gray market detection and customer engagement based on an ID authentication platform

The TOPPAN Group’s cloud-based ID authentication platform facilitates traceability management by assigning unique digital identifiers to individual products. By assigning unique identifiers to the NFC tags integrated into products, this solution ensures traceability from manufacturing through sales. This makes it easy to visualize the entire supply chain, detect gray market diversion, and dramatically enhance operational efficiency. 

3) Other NFC tags for luxury products and packaging

・Tag with LEDs
When these tags are attached to products or containers, the LEDs light up in response to a smartphone being held up to the tag. This produces a unique effect while also enabling differentiation from other brands.

・On-metal NFC tag
This tag maintains good communication performance even when attached to metal containers.

・Super mini-sized NFC tags
Mini-sized NFC tags with diameters ranging from 7 mm to 10 mm that can be attached seamlessly to compact containers for beauty products such as lipstick and mascara.

・Tags for apparel
TOPPAN Digital will also present RFID tags that have the durability to withstand the laundry process, making them ideal for integration into apparel products.
TOPPAN Group ID authentication solutions marry trust with quality to support brands as they respond to new regulatory requirements such as the introduction of digital product passports.

Panel Discussion
Theme: Using Connected Packaging to Scale Up AI & Data Foundations
Speakers: Gregoire Fremiot (CEO, Selinko, TOPPAN Group), Nicolas Comestaz (Global Data & AI Leader at Coty), Antonia McCahon (Co-Founder at Pivot & Co)
Date & time: February 5, 2026 15:30—16:00 (CET)
Stage: Future Innovation Forum 2026

About Paris Packaging Week 2026

Dates: February 5 & 6, 2026
Venue: Paris Expo Porte de Versailles Pavilion 1
Organizer: Easyfairs
Official website: https://www.parispackagingweek.com/en/
TOPPAN Group booth: B100

About the TOPPAN Group

Established in Tokyo in 1900, the TOPPAN Group is a leading and diversified global provider committed to delivering sustainable, integrated solutions in fields including printing, communications, security, packaging, décor materials, electronics, and digital transformation. The TOPPAN Group’s global team of more than 50,000 employees offers optimal solutions enabled by industry-leading expertise and technologies to address the diverse challenges of every business sector and society and contribute to the achievement of shared sustainability goals.
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